Vivaldi's events team managed every aspect of the program, including VIP guest invitation, catering, printing design, music and general look and atmosphere. The event was talk of the town, attracting a large social influencer crowd at the top of the market in order to drive awareness for Penfolds' latest fine wines. The 50 chosen influencers were selected by Vivaldi.
The Penfolds Collection 2015 launch program was hosted by Stephanie Dutton, Penfolds Winemaker, and introduced "The Story of Grange," a short film showcasing the extraordinary tale of the Grange wine label and its creator, Max Schubert. Narrated by Academy-award winner, Russell Crowe, the film is set to a musical score created by Australia's most distinguished screen-composer, David Hirschfelder.