Hendricks Gin
@ Wonderfruit Festival

"Extrovert pop-up F&B marketing requires an event partner that is flexible and capable. Vivaldi supports Hendrick's again for another successful outing."

A most unusual event solution for one of the UK's most extraordinary exported spirit brands

Event objectives:

  • To connect Hendrick's with an entirely new demographic of consumers at a B2C event
  • To introduce customers to the Hendrick's lifestyle experience, demonstrating how best to enjoy its products
  • To provide an event which functions as an F&B showcase, positioning Hendrick's as a unique and pioneering brand in the Thai market

Wonderfruit, a huge music festival and the first event of its type in Thailand, provided a wealth of opportunity for brands seeking to connect with hip and young audiences through music and partying. The 3-day festival offered Hendrick's a space for a pop-up facility which had to present the off-the-wall characteristics of the world's most unusual gin in an engaging way.

Vivaldi's event team blended performance art in the Hendrick's brand theme together with interactive activities; giant Connect-4 and a putting green provided visual thrills, while hay-bale seating and live mixology presentations rounded out a memorable attraction. The overall booth concept was a pop-up resort cabana, providing festival-goers with an amazing introduction into the quirky world of Hendrick's Gin and its brand embellishments.

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