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Jaguar F-TYPE VIP Preview
@ The ChindAsia Club

"A premier event partner that handled not only the F-TYPE launch in Thailand, but a VIP sales event resulting in unit pre-sales for Jaguar."



Looks fast, feels fast, IS fast. And sells fast...
As a result of superb events management!


Event objectives:

  • To connect senior business people and high society guests with Jaguar brand and products
     
  • To leverage existing client ChindAsia Club as a premier event host and venue
     
  • To begin pre-sales for F-TYPE model prior to official launch through expert use of a well-crafted event
     


This event was hosted at the exclusive private members club, The ChindAsia Club, in Sukhumvit in the heart of Bangkok. Noted for its extremely relaxing environment popular with whisky and cigar aficionados, it proved a fitting venue for attracting potential Jaguar customers. The display vehicle was parked outside the venue, giving the event both an indoor and outdoor element, complete with live blues performances and speeches by Jaguar executives.


Vivaldi managed all aspects, including sponsorship, key messaging, music, lighting and production, a grand prize for car buyers - a trip to Malaysia to test drive the F-TYPE sports car on the legendary Sepang Grand Prix circuit. The event supported Jaguar sales, ChindAsia Club membership, and also the roll-out of Jaguar's global "It's good to be bad" campaign.


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