loader

King's Cup Elephant Polo

"Supporting WGS to bring the Hendricks brand to life, Vivaldi served celebrities mixed with luxury spirit suppliers at a wild outdoor attraction... for a great cause."



Hendricks the delightfully different centerpiece for a wonderful sporting occasion



Event objectives:

  • To deliver a fun charity event to serve as both media and guest magnet, leveraging association of King's Cup with the premier spirit brand
  • To introduce several brand ambassadors and themes, and demonstrate the innovation of Hendrick's through the event
  • To drive awareness of William Grant & Sons recognition of the importance of social responsibility through a prominent sponsorship event

The sport of elephant polo is a magnificent outdoor spectacle, but a challenge of creating outdoor events in Thai summertime is the unrelenting heat. Vivaldi used this as an advantage, creating a cool and relaxing VIP lounge with external air conditioning - obviously a huge attraction on a hot day with lots of guests. The lounge was served by a complimentary bar with waiting staff dressed in Hendrick's period costume, and featured ice sculptures by a famous artist, models, performance arts and a cigar humidor.

The event brought big-name celebrities and a wealth of media organizations, all capably handled by Vivaldi's large on-site team. Vivaldi provided guest registration facilities and concierge, as well as organizing still photo and HD video production, MCs, logistics and the management of further VIP guest appearances.




Contact us today to find out how we can help you ...


Think. Integrated Public Relations.