Whisgars Silom Launch

"Vivaldi's event production powered the opening of Whisgars' first ever venue, and now supports the brand's rapid regional expansion strategy."

Asia's largest collection of single cask whiskies and premium boutique Honduran and Nicaraguan cigars

Event objectives:

  • To launch Hathor Investment Group's fourth Thailand Whisgars location, building on the success of previous launch events
  • To produce a high-quality luxury lifestyle event in line with the Whisgars premium brand franchise experience
  • To deliver a strong social event with magnetism for attracting essential luxury media stakeholders and potential customers

The original launch of Whisgars Sukhumvit was a massive hit, establishing the venue as the city's top spot for whisky and cigar enthusiasts. Whisgars Silom brought two exciting additions to Hathor Investment Group's premium whisky and cigar bar franchise - a smoke-free speakeasy-themed cocktail mixology lounge and vodka ice bar. Whisgars Silom also presented an incredible selection of single cask whiskies, cigars and menu of creative canapés with an exclusive celebrity/VIP pre-opening night, managed entirely by Vivaldi's events team.

For Whisgars Silom, the event team oversaw a launch program which spanned three self-contained outlets within the same complex. A big roster of celebrities joined members of Bangkok's business community to experience Silom's coolest new hangout, complete with a program of musical entertainment, food, lighting and VIP/celebrity management by Vivaldi.

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Think. Integrated Public Relations.