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Kata Group Beyond Resorts

"Vivaldi helps Kata Group reach quality tourists through expert PR, social media and digital content."



A FACEBOOK COMPETITION TO ATTRACT CREATIVE ENGAGEMENT,
AND LEVERAGE THE POWER OF OUTSTANDING CONTENT.

Campaign objectives:

  • To reinforce the brand messaging of Beyond Resorts ("romancing the beach") created in-house by Vivaldi
  • To establish Beyond Krabi and Beyond Khaolak as inspiring and aspirational holiday destinations
  • To drive consumer engagement and grow the following of newly created Beyond Resorts Krabi and Khaolak Facebook pages

Kata Group has strong credibility in providing quality resort offerings in the Andaman Sea region.

Until the launch of Beyond, the properties have focused on value accommodation at locations along the Phuket coast. In order to allow the Kata brand to grow and attract a broader scope of vacationers, the company expanded its offering to the '4-star plus' market.

Vivaldi used several channels to promote Beyond, including digitally via Facebook, through viral marketing and simultaneously via YouTube, and also through an extensive PR and advertising campaigning.

The Facebook contest attracted a large number of entries with competing contestants submitting romantic photos. The winner received a 3-days-2-nights stay at Beyond Khaolak and spa treatments at the resort, immediately creating a desirable location among Facebook users. Vivaldi managed the whole campaign structure, as well as producing supporting YouTube videos filmed right on the beach, after building the fan pages initially.


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