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Charcoal

"Bangkok's most beautiful and unique Indian restaurant required a PR firm with unsurpassed connectivity and attention to detail. Welcome to Charcoal."


ONGOING PR PROGRAM ESTABLISHES CHARCOAL AS A GENUINE REGIONAL INNOVATION IN EXOTIC CUISINE


Strategic objectives:

  • As part of Vivaldi's complete PR support of the restaurant launch, engage lifestyle and F&B media for high-value print and web exposure
  • Create a buzz before and after launch, supplying weekly (managed) media visits and subsequent reviews
  • Organize interviews and special features for the restaurant's owner, Rohit Sachdev, and Executive Chef Deepanker Khosla

Charcoal Tandoor Grill & Mixology, where centuries-old recipes and signature cocktails come alive in a sophisticated industrial setting in the heart of Bangkok - the latest creation by leading international boutique interior design and hospitality development firm, Soho Hospitality.

Handling all aspects of pre-launch, launch and post-launch PR planning and activation, Vivaldi worked in close partnership with virtually every top lifestyle and F&B publication in Thailand, in additional to several more leading regional magazines.


Vivaldi's longstanding relationships with Asia's most respected journalists earned massive media exposure for Soho Hospitality and its new lifestyle F&B venture. The restaurant now enjoys escalating praise from guests and media alike, and sees its loyal following of customers grow month-on-month.

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