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Glenfiddich

"Vivaldi’s engagement of the country’s top online influencers draws praise and two industry awards for its contribution to the Glenfiddich Distillery Experience."



A TASTE OF SCOTLAND, IN THE HEART OF BANGKOK: ONE REGIONAL AWARD-WINNING EXPERIENCE

Strategic objectives:

  • Position Glenfiddich as a leader in Asia based on its product and marketing innovations through a personal connection to the county’s top online influencers
  • Generate strong media, VIP and influencer attendance during the week-long Glenfiddich Distillery Experience
  • Reinforce Glenfiddich's status as the world's most awarded and biggest selling single malt Scotch whisky through strong attendance levels at an experiential event

Revered as THE single malt expression in virtually every bar worldwide, Glenfiddich's market position in Thailand is ready for massive growth. Vivaldi leveraged its industry-best media relationships combined with its considerable experience in involving celebrities and online influencers, creating a huge buzz around the virtual distillery tour, the first experiential Glenfiddich activity in Asia.

Handling all aspects of guest liaison and event marketing, Vivaldi covered media invitations, pre-event press releases and post-event (photographic) viral marketing, working closely with William Grant's Singaporean head office to delivery an exceptional return on investment for this "Asia first" event.


Vivaldi Integrated Public Relations was awarded a top regional award in Marketing Magazine's second annual (2015) PR Awards, held at the Shangri-La Hotel Singapore. Vivaldi, Thailand's fastest growing public relations agency, was the only Thai agency to receive an Award at the 2015's PR Awards. The win in the category of Best Product Re-launch Campaign was delivered in partnership with Ketchum Singapore

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