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Jaguar Land Rover

“F-TYPE. Looks fast, feels fast, IS fast. A statement of sporting intent from the world leader in automotive luxury.”



A NEW SPORTING DIRECTION FOR JAGUAR, AND A PREMIER AGENCY TO SUPPORT ITS SUCCESS

Strategic objectives:

  • Launch the Jaguar F-TYPE in the Thai market
  • Drive sales of the F-TYPE and other vehicles in the Jaguar Land Rover product range
  • To build customer assurance that Jaguar Land Rover is committed to the Thai market with extensive improvements to its sales and service operations

Jaguar, a niche luxury automotive sports brand in Thailand, is growing fast. In addition to the creation of two new cutting-edge service centres in Bangkok, the company also set about launching its thrilling new F-TYPE convertible model.

This project utilised Vivaldi’s Integrated PR capability to the fullest, with a detailed program which included a massive launch event, the inclusion of media magnets such as celebrities and VIP guests, post event PR, social media marketing, media interviews, and the support of a series of ongoing post-launch sales events. The product introduction has gone well with strong sales early in the F-TYPE’s life cycle, and a number of notable VIP buyers opting to take home this small but fearsome wild cat.

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Think. Integrated Public Relations.