Phuket King’s Cup Regatta

“A revered celebration under Royal Patronage for over a quarter of a century. The pinnacle of sports sailing in Asia.”


Strategic objectives:

  • To reinforce the position of the Phuket King’s Cup Regatta as Asia’s most prestigious sports sailing event
  • To create awareness of the Regatta’s value as a highly visible sponsorship platform, driving sponsorship revenue for subsequent regattas
  • To provide detailed analysis and news reporting to brief all media stakeholders on the results of the Regatta, thereby creating media magnetism

Vivaldi has leveraged its own expertise in Integrated PR for the last nine years it has represented the Phuket King’s Cup. Vivaldi provides a fully managed service every year, running all aspects of managing the media centre, media liaison, press release drafting and distribution, digital web content management, social media, design and media sponsorship.

Vivaldi has overseen the global coverage for the PKCR on CNN Main Sail, the Star Sports and numerous leading TV networks in more than 35 countries. The result of all of this effort is a yachting spectacle which grows year on year, both in terms of attracting the fastest racing boats in the world, and also in its reach and influence as a top sporting attraction the region.

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