RMA Group

“One of the world’s leading suppliers of modified vehicles to the Aid & Development sector, and now a major force in food retail, power and infrastructure.”


Strategic objectives:

  • Support RMA with communication implementation for division rebranding internationally
  • Handle all outsourced copy writing for entire group, including extensive web site rebuild
  • Manage international PR for Aid & International Development Forum Asia Pacific
  • Communicate acquisitions and prepare additional content-driven media where appropriate

Headquartered in Bangkok, RMA Group is a global company which employs over 8000 staff and has an operational presence in over 25 countries. RMA provides tailored solutions in automotive, infrastructure, engineering, contracting, food services and aftersales service sectors for customers in emerging markets through to fully developed markets.

For 25 years, RMA has provided unequalled service in these areas, bringing innovation, integrity and enduring partnerships to support the needs of its clients worldwide.

The network spans 5000km and 125 cities. Vivaldi used the ARN as a means to position TNT as an innovative leader ahead of AEC integration in 2015. Its expertise with publicising events, negotiating various channels have empowered TNT’s marketing activities as it prepares to benefit from its own considerable investment into the region.

RMA, a billion dollar company that continues to grow in every direction, sees benefits across its business units as a result of its partnership with Vivaldi. The PR company’s talented embellishments apply to RMA businesses across Thailand, Myanmar, Cambodia, Laos, Vietnam, Afghanistan and Kenya.

Vivaldi was commissioned to carry out an extensive re-write of the RMA web site. This coincided with RMA’s reintegration and rebranding of its business divisions, alongside key policy changes in communication with staff and clients. Becoming effectively a part of RMA’s own staff, Vivaldi’s Senior Editor worked (and continues to work) with RMA’s marketing team to deliver clear, consistent messaging regarding all aspects of its business. This extends to printed materials, and even the outsourcing of one-off projects, such as international media liaison for events such as AIDF Asia Pacific.

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