TNT Express

“TNT’s Asia Road Network: an innovation in ASEAN, bringing integrated express services to 600 million customers.”


Strategic objectives:

  • To enhance TNT’s position as the leading provider of express delivery services
  • To support TNT’s internal mission to become “the most admired delivery company”
  • To increase media awareness of the Asia Road Network, TNT’s crowning achievement in the region

Asia Road Network is a day-definite road delivery network, encompassing operating routes which connect Singapore, Malaysia, Thailand, Vietnam and China. Additionally, it connects seamlessly to TNT’s global air network, bringing customers a wide range of multi-modal services to and from Asia.

The network spans 5000km and 125 cities. Vivaldi used the ARN as a means to position TNT as an innovative leader ahead of AEC integration in 2015. Its expertise with publicising events, negotiating various channels have empowered TNT’s marketing activities as it prepares to benefit from its own considerable investment into the region.

Vivaldi has been retained by TNT since 2007 and was ranked as the top performing agency in the region in 2008 and 2009. Since then Vivaldi has provided counsel to TNT through major natural disasters, political upheaval and the cancelled take over bid by UPS

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