Whisgars by ChindAsia

"Whisgars premium whisky and cigar bar was selected by Cigar Journal Awards, the industry’s most coveted trophy, as finalist for Cigar Lounge of the Year."


Strategic objectives:

  • To position Whisgars as the premier whisky and cigar bar brand in South-east Asia
  • To create media awareness surrounding the launch and attract a loyal customer base following launch phase
  • To support ChindAsia Capital Partners as it launches further Whisgars locations in Thailand and introduces special events and promotions

Whisgars by Hathor Investment Group is a premier whisky and cigar bar chain which grew from one location in the heart of Bangkok. The concept is unique for a number of reasons; firstly, whilst Whisgars offers the luxurious feel of a high end cigar lounge, it is open to all and charges no membership fee. Also, it features about 180 whisky labels, some of which are offered in global quantities of less than 500 bottles. Whisgars’ cigar offering presents over 40 all premium hand-rolled cigars, guaranteeing exceptional quality at accessible prices. In all, Whisgars offers a collection of whisky and cigars unrivalled in the Asia Pacific.

Whisgars has enjoyed representation across a variety of lifestyle, business and F&B publications (Robb Report, Thailand Tatler, Luxury Society), as well as digital/social media in Thailand and overseas as a result of Vivaldi’s efforts in creating and distributing valuable content. Since working in partnership with Vivaldi, Whisgars has already grown to four locations, receiving awards for “Best bar in Bangkok,” and various regional top tens.

Vivaldi created co-branding opportunities with other clients such as Jaguar Land Rover (co-sponsored by American Express) for the Jaguar F-FYPE sales event, bringing new customers to Jaguar and ChindAsia. Vivaldi continues to support ChindAsia Capital Partners as it adds new Whisgars locations and its own product lines.

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