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Digital Marketing Public Relations

Why Marketing and PR needs Big Data Science

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Regular LinkedIn users who often check the classified job ads may have noticed an increasingly common trend among marketing recruiters – jobs requiring some expertise in data science (or “Big Data scientists”). Big Data and digitally applied skills jointly provide better analysis of business/consumer results (or any shortfalls in this area); and, such skills also help to extrapolate and zone in on those who are likely to be interested in the client’s products and service offering. Several tech magazines have…

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An interview with Thai PR

Thai PR

Vivaldi founder and CEO Joseph Henry talks to Thai PR web about the success of Vivaldi Integrated PR, and the future of digital public relations in Thailand   What is the background of Vivaldi PR and how does it differentiate itself? We specialize in content creation, so we help clients build strategies around effective content for all mediums – digital, social, traditional media and events. We create prepackaged stories, including photography and videos for publications to help boost clients’ digital…

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Digital Marketing Public Relations

Why 2017 will be a year of massive upheaval for the global media industry

Snapchat Thailand

Widespread consolidation, intense competition over digital distribution infrastructure, growing numbers of paid subscribers and high technology roll-outs – let’s explore some of the ground-breaking movements shaking up the worldwide media industry in 2017.   You get what you pay for In the era of post-truth and absolute political bias, it’s becoming harder and harder for media consumers to find credible, reliable, trustworthy and even-handed reporting and editorializing. This is why international media publishers with real heavyweight reps are seeing swelling…

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Huawei Mate 8 regional launch Thailand

Huawei Mate 8 Thailand

 Vivaldi played the leading role in a multi-channel PR program for the regional launch of the flagship Huawei Mate 8 smartphone. Celebs and social, native advertising and close partnerships with key media, all to power Mate 8 to the top of the SEA league Objectives: To generate ongoing and effective English/Thai media coverage through the engagement of high level celebrity ambassadors and native advertising To connect to media stakeholders and their readers in lifestyle and business arenas, emphasizing the dual…

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Digital Marketing Events Public Relations Social Media

Vivaldi positions for growth with new office and new services

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Vivaldi has introduced a range of new services to harness opportunities for growth. The company has also invested in a new and much larger office facility. Following 12 years of consistent growth, successes across a whole spectrum of client industries and several regional award wins, the company is confident that it can accelerate its growth by responding to shifting trends in the media, marketing and PR landscapes in Thailand. Vivaldi meets these trends head-on by launching a new, more comprehensive…

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