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Public Relations

Digital Marketing Public Relations

Why Marketing and PR needs Big Data Science

Image credit Revinate dot com

Regular LinkedIn users who often check the classified job ads may have noticed an increasingly common trend among marketing recruiters – jobs requiring some expertise in data science (or “Big Data scientists”). Big Data and digitally applied skills jointly provide better analysis of business/consumer results (or any shortfalls in this area); and, such skills also help to extrapolate and zone in on those who are likely to be interested in the client’s products and service offering. Several tech magazines have…

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Public Relations

When PR gets bloody: United Airlines

Image credit bloomberg news

United’s calamitous month was merely a high-profile culmination of years of operational mistakes and PR mismanagement. Happily though, it does make for a good rapid-fire study on what NOT to do with your crisis response communications. Public Relations communications, when used correctly and appropriately, does nothing other than to amplify an organization’s messaging to media and to the market. The ‘dark art of spin’ should only ever become a factor when things go terribly wrong, and even then it should…

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Digital Marketing Events Public Relations Social Media

An interview with Thai PR

Thai PR

Vivaldi founder and CEO Joseph Henry talks to Thai PR web about the success of Vivaldi Integrated PR, and the future of digital public relations in Thailand   What is the background of Vivaldi PR and how does it differentiate itself? We specialize in content creation, so we help clients build strategies around effective content for all mediums – digital, social, traditional media and events. We create prepackaged stories, including photography and videos for publications to help boost clients’ digital…

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Digital Marketing Public Relations

Why 2017 will be a year of massive upheaval for the global media industry

Snapchat Thailand

Widespread consolidation, intense competition over digital distribution infrastructure, growing numbers of paid subscribers and high technology roll-outs – let’s explore some of the ground-breaking movements shaking up the worldwide media industry in 2017.   You get what you pay for In the era of post-truth and absolute political bias, it’s becoming harder and harder for media consumers to find credible, reliable, trustworthy and even-handed reporting and editorializing. This is why international media publishers with real heavyweight reps are seeing swelling…

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Events Public Relations

ECCO Spring/Summer 2016 Collection

Ecco shoes thailand

“Vivaldi’s integrated on-line and on-the-ground efforts delivered a spectacular program and winning results for ECCO’s 2016 collection launch.” Objectives: To deliver an event that positions ECCO as a top-of-mind shoe brand for young, fashion-minded digital consumers in Thailand To focus heavily on the possibilities afforded by digital PR channels via the engagement of several Key On Line Influencers and leading bloggers To augment traditional print and TV media partners through their digital departments, working closely to generate absorbing content for…

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