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Communications messaging to avoid

Image credit Animales Oso Polar

Your PR agency will always try to convey the exact message you wish to express to media and the market, but there are times when your appointed communications team will try to steer you away from certain ways of describing your company or your products. There are a handful of terms which can really grate when press releases are read by editors. Here are a few standouts that crop up every day on every media desk in Thailand. A global…

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Facebook IS totally Relevant for B2B Marketing

Facebook B2B marketing

Businesses that shun the frivolity of Facebook for B2B marketing could be losing out on influencing profitable business decisions. The latest findings of a recent survey report suggest companies that make assumptions about Facebook’s B2B marketing power are off point and inaccurate about how purchasing decisions are actually made in the real corporate world. B2C for B2B? Businesses have certainly leapt onto social media platforms with creative campaigns to interact with and convert consumers. Spurred on by relatively low costs…

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